At the heart of Westfield Sydney’s Christmas campaign stood an immersive, oversized “12 Days of Giftmas” installation. Taking inspiration from luxury gifting, the design centered around elegant gift boxes stacked in a symmetrical, sculptural display, each one numbered and styled with embossed details and gold foil. The experience invited shoppers to engage in daily giveaways while basking in the festive atmosphere.
The visual concept featured a signature mint green palette paired with gold and white accents. Trees twinkled with warm fairy lights while metallic mushrooms and lush foliage added a hint of magic. A custom-built counter and signage completed the cohesive look, ensuring the space felt both elevated and accessible.
Dashing Group brought the design to life through expert fabrication, installation, and finish application. Despite the installation’s location in one of Australia’s busiest shopping precincts, the build was seamlessly executed with attention to durability, precision, and speed. Project Station led creative direction, ensuring the concept remained aligned with Westfield’s brand tone while providing a fresh take on holiday retail experiences.