Charlestown Square’s 2024 Christmas activation was a bold departure from tradition replacing classic reds and silvers with three unexpected colour stories: green, orange, and pink. Created by Project Station in collaboration with Dashing Group, each scene offered a joyful, design-led interpretation of festive cheer. Families were invited to step into an imaginative world and capture photos with playful details, saturated hues, and a strong sense of wonder.
Charlestown Square’s 2024 Christmas activation was a bold departure from tradition replacing classic reds and silvers with three unexpected colour stories: green, orange, and pink. Created by Project Station in collaboration with Dashing Group, each scene offered a joyful, design-led interpretation of festive cheer. Families were invited to step into an imaginative world and capture photos with playful details, saturated hues, and a strong sense of wonder.
While each set had a unique visual identity green for elegance, orange for warmth, and pink for joy they all shared a commitment to quality and cohesion. Dashing Group delivered flawless fabrication across custom carpentry, printed panelling, and thematic prop styling. Project Station’s design leadership ensured that every visual decision supported a memorable user experience, photo-ready composition, and seamless integration into the retail environment.