Bringing the energy of gaming culture to the show floor, Project Station partnered with Dashing Group to deliver Red Bull’s activation at PAX Australia. Designed around competition, participation and live gaming, the space provided a dedicated environment for fans to get involved and experience the brand in an interactive setting.
At PAX, the experience extended beyond a traditional exhibition stand, creating a space where visitors could step into the action. With gaming challenges and competitive play at its centre, the activation was designed to draw attendees in, encourage participation and connect Red Bull with Australia’s passionate gaming community.
Working alongside Dashing Group, Project Station contributed to bringing the activation from concept to physical environment. The build needed to support the demands of a busy gaming event while providing a strong, cohesive brand presence on the exhibition floor. Through considered production and on-site delivery, the collaboration brought together the practical requirements of the space and the energy of the Red Bull experience.