For Ranged at the Woolworths Trade Show, Project Station partnered with Dashing Group to bring a bold, social-first brand experience to the exhibition floor. The custom-built stand reimagined the traditional trade show format, creating an engaging space designed to connect with retail teams and showcase a new generation of consumer brands.
Designed to capture attention in a busy trade show environment, the Ranged stand centred on a distinctive hot air balloon feature that added scale and visual interest to the space. The installation created a recognisable focal point, drawing visitors towards the stand and helping establish a strong brand presence.
Working alongside Dashing Group, Project Station helped translate the creative direction into a finished exhibition environment. From the fabrication of custom elements through to the final installation, the project brought together considered detailing and practical display solutions to deliver a cohesive result for the Woolworths Trade Show.