Located in a premium retail environment, this Creed Millésime activation delivered an instant visual impact. Designed and executed by Project Station and Dashing Group, the experience used reflective gold finishes, curved forms and considered lighting to mirror the opulence of the fragrance collection. A glowing golden platform anchored the space, framing the hero product in an immersive, high-end visual story.
The central display was sculptural and clean, using mirrored gold plinths to elevate the Millésime fragrance range with sophistication. A large integrated screen played brand content in high-definition, reinforcing the product’s luxury position and engaging passersby with sensory storytelling. Every element was deliberately placed to draw focus to the Creed identity from the illuminated floor to the high gloss finishes that reflected surrounding movement and light
Project Station led the charge on detailed design, build and logistics overseeing the seamless realisation of this high-touch installation. Dashing Group managed the precision fabrication and production across custom print finishes, mirror surfaces and digital content integration. The result was a retail presence that not only upheld Creed’s prestige, but also demonstrated how beautiful design and technical expertise can come together to elevate in store luxury experiences.