Delivered in partnership with Dashing, the ECQ outlet activation by Project Station was designed to create an engaging and durable retail environment within a high traffic outlet setting. The brief called for a balance of strong visual impact and practical execution, ensuring the space could both attract attention and perform effectively day to day.
A key highlight of the activation was the fabrication of a life sized tote bag, designed as a bold visual centrepiece that reinforced brand identity while creating a highly shareable moment for customers. Complementing this was the Spin to Win wheel, an interactive feature that encouraged customer participation and added an extra layer of engagement within the space. Together, these elements helped transform the outlet into more than just a retail environment, creating a memorable and immersive brand experience.
From fabrication through to on site installation, the project required a considered and coordinated approach to ensure consistency across all elements. Custom built components, durable finishes and precise detailing were essential in delivering a high quality result suited to the demands of an outlet environment. The outcome is a well resolved space that combines functionality with strong visual appeal, demonstrating the value of thoughtful design and disciplined execution.