Delivered for Daise at the Sydney Royal Easter Show, this pop up activation was designed to capture attention in a high traffic, high energy environment. The brief called for a space that would not only stand out visually but also reflect the brand’s playful and uplifting identity while creating a seamless customer experience.
At the Sydney Royal Easter Show, our goal was to translate Daise’s playful, feel-good identity into a physical retail experience. The concept centred around creating a bright, inviting environment that captured attention while staying true to the brand’s personality. Every design decision, from colour palette to spatial layout, was carefully considered to ensure a cohesive and engaging customer journey.
From concept development through to fabrication and on site installation, our team managed every stage of the process. Careful material selection, custom built elements, and attention to detail ensured a high quality finish, delivered efficiently within the fast paced event setting. The result was a vibrant, high impact pop up that stood out on the show floor and created a memorable brand experience.