To celebrate Mother’s Day in vibrant style, Carolina Herrera unveiled a visually striking pop up experience that embodied the bold, colourful elegance the brand is known for. Executed by Project Station in collaboration with Dashing Group, the activation featured a playful mix of floral prints, dramatic visuals and sculptural elements designed to stop shoppers in their tracks. The campaign aimed to celebrate strong, stylish women and to create a moment of joy and discovery within the retail space.
With the pop up placed in a busy retail centre, careful planning and seamless collaboration were essential. Project Station and Dashing Group worked together to execute a fast-paced install that maintained design integrity while navigating foot traffic and venue logistics. From floral floor graphics to the positioning of every bucket of pink blooms, every detail was considered and executed with precision. The result was an eye-catching, joyful tribute to mothers everywhere – and a celebration of bold femininity, Carolina Herrera style.
The pop up was anchored by a towering, glossy high heel sculpture an unmistakable symbol of the brand surrounded by colourful floral flooring, vibrant campaign imagery, and sleek custom plinths. Project Station managed the full construction and build of the space, crafting each detail from the graphic framing structures to the mirrored display bases. Bold printed fabric backdrops and rich pops of pink created an inviting, joyful space that captured the essence of the brand while making a heartfelt nod to Mother’s Day.