For Mother’s Day, Rabanne sought to create an immersive experience that blended elegance, impact and beauty in one striking retail activation. Partnering with Project Station and Dashing Group, the goal was to bring the essence of Rabanne’s fragrance collection to life in a way that would captivate shoppers and honour the spirit of the occasion. Positioned in a high traffic retail environment, the pop up was designed to be bold, warm and unmistakably luxurious.
Drawing from the brand’s signature gold palette and floral identity, the pop up featured a glowing amber stage, oversized floral cut outs, polished plinths and bold product displays. Project Station managed the construction and installation of the pop up, bringing precision and creativity to every element. The mirrored surfaces, floating signage and backlit imagery gave the activation both presence and sophistication. Every material was chosen to elevate the sensory feel of the space while supporting the product storytelling.
With the activation taking place in a bustling shopping centre, careful coordination was key. Project Station worked closely with Dashing Group to manage logistics, installation and pack down with minimal disruption to the centre. From the large format florals to the customised display plinths, every detail was installed with speed and precision. The result was an eye catching pop up that not only delighted customers but also reinforced Rabanne’s positioning as a premium, playful and modern fragrance brand.