In the lead up to the global stage of the HSBC Rugby 7s, Project Station was entrusted with transforming an indoor environment into a bold, immersive activation that would capture the speed, colour and excitement of the game. This was more than just a branded zone, it was a curated experience designed to celebrate the vibrancy of Sydney and the energy of sport. With sharp visual storytelling, tailored zones and tactile elements, the space invited guests into a dynamic blend of design and engagement.
A carefully curated selection of materials was used to deliver maximum impact without overwhelming the senses. Striking geometric wall panelling in HSBC red and charcoal grey formed a bold visual foundation, contrasted with natural timber features and textured vinyls for depth and warmth. The custom mural wall, titled Colours of Sydney, added local flair and personality, brought to life through printed panels that could withstand the interactive nature of the space. Grass turf patches, soft furnishings and playful elements like foosball tables created a relaxed, communal vibe that encouraged participation.
Every angled panel, graphic alignment and furniture placement was installed with care to maintain the brand's strong aesthetic and functional purpose. Balancing form and flexibility, the installation allowed for both visual storytelling and practical flow for event attendees. From design mock ups to the final placement of the last chair, the project showcased the collective commitment and craftsmanship of the Project Station team driven by passion, perfected by detail.