Project Station partnered with Capital E to deliver the THE ICONIC Formula 1 themed activation. Designed to capture the excitement and energy of race culture, the installation created a bold retail moment that connected fashion, sport and performance within a dynamic event environment.
The activation was designed to reflect the speed and intensity of Formula 1, combining striking graphics, branded display elements and impactful structures to create an immersive experience. The space encouraged visitors to engage with the brand while reinforcing THE ICONIC’s connection to contemporary culture and major sporting moments.
Project Station managed the fabrication and installation of the activation, ensuring every element was produced with precision and installed efficiently. Working closely with Capital E, the team coordinated delivery and on site assembly to bring the concept to life, resulting in a high impact activation that captured attention and delivered a memorable brand experience.