Project Station partnered with Dashing to bring the Penfolds experience to life through a bespoke retail and event activation. The project aimed to create an immersive environment that reflected Penfolds’ heritage and premium positioning while engaging customers in a memorable way.
The activation featured elegant display structures, curated product placements, and thematic visual elements designed to reflect the sophistication and legacy of the Penfolds brand. By working closely with Dashing, Project Station translated the creative concept into a practical, inviting space that encouraged interaction and exploration.
From precision fabrication to on-site installation, Project Station managed every step of the build. Coordinating logistics, timing, and safety alongside Dashing, the team delivered a seamless activation within a live retail and event environment. The result was a high-quality, cohesive experience that highlighted Penfolds’ premium products and left a lasting impression on visitors.