Project Station partnered with Dashing to deliver the Mattel Adult Fan Store activation. The project was designed to create a bold and engaging retail space that celebrated Mattel’s iconic brands while appealing to a dedicated adult fan audience.
The concept focused on transforming the retail space into an immersive destination for collectors and enthusiasts. Custom displays, vibrant graphics and branded elements were integrated throughout the store to showcase key products while capturing the playful yet nostalgic spirit associated with Mattel’s legacy.
Project Station managed the fabrication and installation of the store elements, ensuring every component was produced with precision and attention to detail. Working closely with Dashing, the team coordinated delivery and on site assembly to achieve a seamless outcome within a live retail environment, bringing the Adult Fan Store concept to life.