Project Station partnered with Dashing to deliver a vibrant Lunar New Year activation at Macquarie Centre. The project combined striking visuals, immersive displays, and seamless installation to create a memorable experience for shoppers.
The activation featured bold, vibrant displays inspired by Lunar New Year traditions, combining dynamic graphics, decorative elements, and thematic installations throughout the centre. Our design approach focused on creating an engaging experience that attracted attention, encouraged interaction, and provided clear brand messaging while complementing the retail environment. Every element was carefully considered to balance aesthetic impact with accessibility and flow for shoppers.
The build involved precision fabrication of structural and decorative components, with aluminium framing and high quality printed graphics to ensure durability and visual consistency. Project Station coordinated closely with centre management and Dashing to manage logistics, timing and safety, allowing the installation to be completed efficiently within a live retail environment. The result was a seamless, high quality activation that brought the Lunar New Year celebration to life and delivered a vibrant, memorable experience for all visitors.