To celebrate the New Year, Lancome partnered with Project Station to deliver a striking and immersive brand experience that blended bold visual design with elevated customer engagement. The result was a vibrant pop-up event that reflected the luxury and elegance of the Lancome brand while embracing the festive spirit of the occasion.
The space featured an eye catching palette of red and pink hues, illuminated with dynamic LED lighting that created a bold and memorable first impression. A striking geometric archway guided guests into the experience, while large format digital screens and custom fabricated displays provided a visually rich environment for guests to explore Lancome’s premium product offerings. Every detail was carefully considered to align with the brand’s global aesthetic while catering to the local audience.
Our team handled the full build and installation, ensuring precision in execution and a flawless finish across all elements. The activation not only provided a platform for product storytelling but also created moments of discovery and delight for attendees. By seamlessly blending creativity, technical expertise and premium craftsmanship, the Lancome Lunar New Year activation delivered a memorable celebration that elevated the brand’s presence during a key cultural moment.