To celebrate Golden Week, Project Station and Dashing Group partnered to create an unforgettable cultural activation at Sydney Airport. This immersive installation paid tribute to the vibrant traditions of the Chinese holiday while engaging international travellers with an authentic and visually stunning experience. The design echoed classical Chinese motifs through a modern lens, with striking red and gold tones inviting passers by into the festive spirit before even taking flight.
The activation blended traditional architecture with interactive elements, including decorative lanterns, intricate lattice work and a circular gateway that symbolised harmony and unity. Passengers were invited to walk through the space, explore the custom-designed features and engage with cultural moments of reflection, luck and celebration. This thoughtful balance of design and purpose made the space not just visually engaging but emotionally resonant.
More than just a pop up, the Golden Week installation served as a storytelling platform, transforming the airport’s retail space into a place of cultural expression and connection. With seamless execution and meticulous attention to detail, Project Station and Dashing Group delivered a premium activation that welcomed travellers with beauty, meaning and a lasting sense of place.