In the heart of Sydney’s iconic Queen Victoria Building, a sense of wonder was brought to life through an immersive activation completed by Project Station and Dashing Group that invited visitors to pause, explore, and reconnect. Aptly named “Find the Heart”, this experience transformed the retail precinct into a soulful journey of reflection and interaction. Designed to draw crowds and create conversation, the installation became a landmark moment within the Galleries precinct celebrating connection, curiosity, and the spirit of the city.
Delivered by Project Station and Dashing Group, the activation was a masterclass in refined production and spatial storytelling. From initial planning to on-site execution, the pop-up was custom fabricated to meet the unique architectural needs of the space while standing as a visual centrepiece. The high-gloss gold structure, curved signage, and layered floor vinyls were not only eye-catching, but executed with precision and polish. With crowd flow, safety, and user engagement in mind, every production detail was considered to create an environment that was as functional as it was striking.
At the core of the activation stood the interactive photo booth, a golden enclave inviting guests to step inside and share a moment. Framed by illuminated typography and a glowing ring light, the booth became a space of expression and delight. Visitors were guided through a seamless digital experience, encouraging them to snap, tag and share their “Find the Heart” moment. From concept to construction, the booth was engineered for durability, style and user ease, providing a tactile focal point that amplified the emotional resonance of the campaign.