To mark Mother’s Day, Project Station and Dashing Group partnered with Pandora and launched a charming in-store pop-up, thoughtfully brought to life by our team. Located within the busy David Jones department store, the pop-up invited shoppers to personalise their gifts with a dedicated engraving station. Designed in line with Pandora’s “BE LOVE” campaign, the activation created a warm, memorable experience that celebrated meaningful gifting.
The pop-up was styled in Pandora’s signature pink, complete with oversized ribbon features and a sleek, contemporary layout that stood out on the shop floor. Shoppers were drawn in by the opportunity to add a personal touch to their jewellery, with the engraving station offering a hands-on, heartwarming experience. The activation successfully embodied the brand’s message of love, connection and thoughtful giving
Expertly delivered by Project Station and Dashing Group, the build showcased high-quality craftsmanship and attention to detail. The inviting set-up not only encouraged customer engagement but also enhanced Pandora’s visibility during a key gifting period. More than just a temporary structure, the pop-up became a vibrant, experiential moment that left a lasting impression on shoppers and highlighted the importance of meaningful celebrations.