For the Lions Tour, Project Station was tasked with creating a premium hospitality experience that celebrated the rich history and passion of rugby. We designed a warm and inviting pub style space that captured the atmosphere of a classic rugby club, giving guests a place to relax, socialise and immerse themselves in the spirit of the game.
The activation featured a carefully curated collection of framed rugby memorabilia, including historic photographs, team moments and action shots from the field. Warm timber finishes, comfortable booth seating and high tables with bar stools created a welcoming and authentic environment. Every element was thoughtfully placed to make guests feel as though they had stepped inside a rugby institution, while still enjoying all the comfort and polish of a premium event space.
The result was an fit out that not only enhanced the Lions Tour match day but also gave fans a unique and memorable experience. From the ambient lighting to the detailed decor, the space invited conversation, connection and celebration. The Lions Tour activation at Suncorp Stadium stands as an example of how thoughtful design and execution can elevate the fan experience and create lasting impressions.