La Prairie’s window at David Jones was transformed into a striking, high definition brand statement by Project Station and Dashing Group. Showcasing the brand’s iconic Skin Caviar Eye Lift, the activation leveraged bold digital visuals and sleek materiality to capture the clinical elegance and innovation synonymous with La Prairie. The result was a luxury moment rendered with the precision of Swiss design and the immersive clarity of modern digital storytelling.
At the heart of the display sat a commanding circular visual anchor, radiating light and depth to draw the eye directly to the hero product. Flanked by digital screens with campaign footage and skincare imagery, the window display offered dynamic engagement in a high footfall retail zone. Premium finishes and meticulous attention to symmetry and lighting created a gallery like experience, luxurious, refined and unmistakably La Prairie.
Executed flawlessly by Project Station and Dashing Group, the display exemplified how retail storytelling can transcend traditional formats. This was not just a window, it was a portal into the La Prairie world: one of science, skincare, and art. By merging static design elements with motion led content, the activation elevated brand presence and delivered a globally aligned luxury experience for Sydney’s discerning shoppers.