In collaboration with Project Station and Dashing Group, Kylie Jenner’s Cosmic fragrance range landed with impact through a luxurious retail pop up that captivated shoppers and brought celestial beauty into the everyday. Designed to reflect the ethereal essence of the product, the activation blended soft textures, blush tones and sculptural floral elements to create an immersive brand experience in the heart of the retail precinct.
Every element of the pop up was meticulously crafted to evoke a sense of wonder. From oversized blush blooms to sleek architectural forms, the space invited discovery and interaction. Integrated screens and product displays were strategically placed to highlight the Cosmic range while guiding the customer journey through a tactile and visually engaging environment. The result was a balance of elegance and approachability that turned casual visits into memorable brand encounters.
This activation not only amplified the launch of Kylie Jenner’s Cosmic fragrance in the Australian market, but also demonstrated the power of strategic spatial storytelling. Through thoughtful design, technical execution and flawless delivery, Project Station and Dashing Group transformed a temporary space into an iconic brand moment that resonated far beyond its physical footprint.