Project Station and Dashing Group partnered to bring iFIT’s dynamic vision to life, designing a vibrant retail environment that encourages exploration and engagement. From the moment visitors enter, they are immersed in a space where cutting edge technology and sleek finishes reflect the brand’s passion for redefining personal wellness.
Carefully curated zones showcase the latest fitness equipment in an inviting, interactive layout. Warm timber flooring, bold brand graphics and considered lighting create an atmosphere where customers can trial products, feel inspired and picture their own fitness journey. The seamless blend of form and function invites movement, conversation and connection
More than a showroom, this activation celebrates the freedom to move better, live healthier and push beyond limits. With precision in every detail, Project Station and Dashing Group have delivered an environment that empowers iFIT to connect with their community in a meaningful way, turning a retail space into an inspiring destination for transformation