The heart of the activation was a series of spaces that captured the vibrant spirit of Braze. From the beach inspired lounge area complete with picnic tables and bold colours, to the Swag Shack brimming with custom merchandise, each element was crafted to create a sense of place and storytelling. These immersive touch points reflected the brand’s personality while giving guests memorable moments of discovery and interaction.

Through careful collaboration with Capital E and a focus on quality execution, Project Station delivered an event environment that left a lasting impact. The attention to detail across signage, structures and finishes not only elevated the experience for attendees but also reinforced the strength of the Braze brand. The result was a cohesive event that balanced functionality with creativity, ensuring an engaging and unforgettable experience for all who attended.