In a premium retail space, Armani Privé took centre stage with an elegant pop up installation. Brought to life by Project Station and Dashing Group, this activation fused design and function to reflect the brand’s refined identity. The brief was bold, transform an open floor area into a high end sensory experience. With tight deadlines and zero compromise on quality, our teams embraced the challenge with precision and creativity.
Every material was chosen to mirror Armani Privé’s sleek minimalism. Composite panels, finished in soft matte gold, gave the structure a warm, luxurious glow. Acrylic displays and brushed aluminium frames brought strength and clarity, letting the fragrance bottles take the spotlight. Timber underlays and subtle vinyl finishes helped the structure blend seamlessly into the mall floor. The layout guided visitors on a smooth, curated path, each step revealing a new facet of the Armani Privé story.
This project demanded precision and pace. Our crew worked day and night, hand finishing panels and assembling components with care and expertise. From custom joinery to flawless graphics, every detail was checked, aligned and installed to the highest standard. It was a true team effort, designers, builders, and installers working in harmony. The result was more than just a display, it was a statement of craftsmanship and dedication.